Launching the First Lubricated Tampon, Solving Period Problems, and Growing Through Failure

5 Key Takeaways:

1. 1. Confront Bias With Relatable Examples: Nadia effectively uses relatable examples like the discomfort of shaving without cream to explain the necessity of lubricated tampons to male investors, aiding their understanding of the product’s relevance.
   2. Branding That Resonates: The name “Marlow” was chosen to embody a supportive, bold older sister figure, reflecting the brand’s mission to tackle taboo topics openly and supportively.
   3. Advocacy for Women’s Health: Nadia stresses the importance of increased funding and research in women’s health, addressing how disparities affect product development and the understanding of women’s medical needs.
   4. Leveraging Media for Brand Awareness: Nadia’s experience on CBC’s Dragon’s Den illustrates the strategic use of media appearances to enhance brand visibility and attract funding, demonstrating how targeted media exposure can be a turning point for startup growth.
   5. Everyone Faces Failure: Entrepreneurship can often look glamorous from the outside – winning pitch competitions, awards, and even being on TV. What we don’t often see is how many challenges and hurdles these entrepreneurs faced along the way. That’s why it’s critical to be passionate about your “why” and the problem your business is trying to solve – it’s easier to get back up once you’ve failed.  

Show Notes:

[00:01:03] Discussion on pitching female-centric products in a male-dominated investor space. 

[00:02:25] Strategies Nadia used to connect with male investors and make them understand the product’s necessity. 

[00:03:10] Nadia shares her experiences and outcomes from appearing on Dragon’s Den. 

[00:03:52] The origin of Marlow and its mission driven by personal experiences in competitive swimming. 

[00:06:13] The creative process behind the brand name “Marlow” and its branding significance. 

[00:06:59] The funding and research disparity in women’s health versus male-centric health issues. 

[00:08:41] How education fits into Marlow’s mission and their innovative approach to content on social media. 

[00:11:32] Nadia’s advice to young entrepreneurs on persistence and passion.