Policy Change, Platform-Building, and Playful Disruption

portrait of Vass Bednar
Vass Bednar is the Executive Director of McMaster University's Master of Public Policy Program and joins us this episode to unpack what it really means to be a policy entrepreneur. Bednar, who's on a mission to redefine the term from its academic stereotypes, reveals how policy work can be as innovative and impactful as any tech startup. She takes us through her unconventional career path—what she calls her "professional scavenger hunt"—where she's gathered insights from think tanks, political offices, and even live radio shows. Along the way, Bednar shares hard-won lessons for aspiring changemakers: why showing up to events matters more than you think, how to build a "kitchen cabinet" of trusted friends and advisors, and the surprising power of intellectual curiosity in driving policy change.

5 Key Takeaways for Aspiring Policy Entrepreneurs:

  1. Policy Entrepreneurship Isn’t Just for Bureaucrats: Vass reclaims the term from academic critiques, framing it as spotting emerging harms, designing creative solutions, and moving fast—just like a startup founder. Policy work doesn’t have to be slow or rigid; it can be messy, adaptive, and impactful.
  2. Treat Your Career Like a Scavenger Hunt: Linear career paths are overrated. Vass’ journey includes think tanks, political staffer roles, live radio, and even advising a playwright on a policy-themed drama. Diverse experiences build a unique perspective—don’t be afraid to jump into new fields.
  3. Small Changes Add Up: Forget waiting for massive policy overhauls. “Modest but meaningful” tweaks can reshape systems over time. As Vass puts it, success often happens gradually, then all at once.
  4. Build a “Kitchen Cabinet” of Trusted Critics: Behind every strong voice is a team. Vass relies on a close group of friends and colleagues to brutally edit drafts, challenge ideas, and keep her sharp. Find your own sounding board—reciprocity is key.
  5. Playfulness Makes Policy Stick: From her #FreeBoswell campaign (a parody of #FreeBritney) to hosting a policy-themed radio show, Vass proves serious ideas don’t need dry delivery. Humor and creativity make policy accessible—and memorable.

Show Notes:

[00:01:00] Redefining “policy entrepreneurship” as spotting harms and designing solutions

[00:03:00] Vass’s non-linear career path: think tanks, political staffer roles, and Action Canada

[00:07:00] Chairing the Expert Panel on Youth Employment—intense work, real impact

[00:13:00] Launching Regs to Riches, her Substack on policy and tech

[00:17:00] The #FreeBoswell campaign and using humor in policy advocacy

[00:22:00] Why incremental change matters more than flashy breakthroughs

[00:26:00] Building a platform: writing, experimenting, and embracing criticism

[00:31:00] How to develop a unique voice in policy (and why it matters)

[00:37:00] The myth of “work-life balance” and navigating intense periods

[00:46:00] Why reading critically is key to getting started with op-ed writing

[00:51:00] Working across political divides—being “relentlessly useful”