5 Tips for Scaling Social Innovation 

1. Start with the Problem, Not the Solution:

• • Strategy: Dive deep into your problem before you jump to solutions.
  • Action: Connect with your target audience. Run surveys on Insta stories, start Reddit threads, or host a virtual meetup. Find out what keeps them up at night. 

2. Impact > Profit:

• • Strategy: It’s not always about the money. AJ focused on making a difference first.

• • Action: Set clear goals that measure the impact you’re making. Think about the change you’re driving, not just the dollars.

3. Flexibility is Key 

• • Strategy: The only constant is change. Stay flexible and ready to pivot your strategies as needed. 

• • Action: Keep a ‘Plan B’ ready. Regularly tweak your strategy to stay ahead of trends and bounce back from setbacks.

4. Get Creative with Cash Flow:

• • Strategy: Don’t limit yourself by only knocking on traditional doors for funding.
  • Action: Scout for unconventional funding sources. Ever thought about online crowdfunding, collabs with local businesses, or pitching to a research institute? 

5. Ride Your Unique Journey:

• • Strategy: Your diverse experiences are gold. AJ rocked her shift from politics to entrepreneurship, showing us it’s all about using your story.

• • Action: Map out your unique skills and experiences. How can they fuel your world-changing ideas? Think and act out of the box.

People Mentioned:

• Arvind Gupta: Co-founder of Palette Skills, instrumental in the early days of the organization.
• Brookfield Institute: Played a crucial role as an angel investor by providing initial funding and support.