Step Into the CEO Seat: How Entrepreneurship Through Acquisition (ETA) Is Redefining Entrepreneurship in Canada

$2 trillion in Canadian small businesses is up for grabs. Thousands of small business owners in Canada are retiring, and many don’t have succession plans. Behind each business sale is someone just like you — gaining freedom, wealth, and influence.

Entrepreneurship Through Acquisition (ETA) isn’t reserved for MBAs or seasoned investors. It’s an accessible, proven path where everyday Canadians become CEOs by buying pre-existing businesses.

Instead of starting from scratch and building a startup, ETA empowers you to step into an existing company with customers, cash flow, and employees already in place. That means less risk, faster growth, and a direct line to ownership — which your wallet and time will thank you for.

Is ETA Right for You?

The strength of ETA is that it draws in people from every background. If you see yourself in one of these paths, you might be a great fit for ETA:

Career Transitioners

You’ve built a successful career in marketing, sales, operations, finance, or consulting but can’t shake that itch for something more. You’re curious about entrepreneurship, but the startup struggle isn’t your thing. ETA offers a way to channel your professional expertise into ownership—without waiting years for a “perfect idea.”

Business Owners

Maybe you’ve dipped your toes into entrepreneurship—running a side hustle, a small company, or consulting business. Now you’re hungry for something bigger. ETA lets you scale up by acquiring a business that’s already thriving, giving you the leverage to grow faster than you could from the ground up.

Flexibility-Seekers

Life is busy. You don’t have the luxury of pressing pause for a two-year degree or risky startup experiment. ETA offers a guided, flexible learning experience where you can level up your knowledge and take action on your terms—without putting everything else on hold.

ETA proves one thing: ordinary people are becoming extraordinary CEOs.

Enter ETA Academy 101

When: September 17–October 20, 2025
Format: Virtual, Canada-wide

In just 4 weeks, ETA Academy 101 gives you a rock-solid foundation in sourcing, valuation, and financing—the building blocks of ETA. Expert-led sessions will help you understand not just the opportunities, but also the pitfalls, so you can make informed decisions about whether ETA is right for you.

What sets ETA Academy 101 apart? It exists to level the playing field in business ownership. Success in ETA often comes down to the advice you receive early on. That’s why our speakers don’t just share inspiration—they bring unfiltered insights, proven strategies, and lessons from deals gone right (and wrong).

Apply by September 12, 2025, to save your spot.

Not Sure If ETA Academy Is For You? Join Our Free Webinar

On September 10th at 5:30pm ET, we’re hosting a one-hour, virtual info-session to give you everything you need to know about ETA and which path is right for you.

This isn’t another generic webinar. It’s your chance to get inside knowledge on a career path that could change your financial future forever — and spots are limited.

In just one hour, you’ll:

• Learn why ETA is the hidden path to ownership — and why most people will never even hear about it.
• Get a side-by-side breakdown of ETA 101 (Virtual) vs Bootcamp (Hybrid in Calgary + Virtual), so you know which fits your goals.
• Hear directly from program leads and get answers to your burning questions.
• Leave with clarity, confidence, and a roadmap on how to take the next step in your ETA journey (including the quick and easy application process). 

➡️ RSVP here (Zoom link provided after RSVP)